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Spider-Man Cashes in With Homecoming
August 21, 2017 By Jon Somers
Spider-Man: Homecoming, the first solo film since Sony Pictures and Marvel Studios announced their deal to share Spidey in 2015, is looking to hit the $800 million mark globally with current taking at $682 million.
Spiderman 3 hit $890.9 million in 2007 and with the film still to be released in China, Homecoming looks to be on track to surpass this. The last four films featuring Robert Downey, Jr. as Iron Man earned an average of $114.2 million so there is a real market for Marvel in China.
Sony will be happy with these figures after the disappointment of the “Amazing” films which ended just as they were being set up for a full range of films. Had Sony not made a deal with Marvel Studios, there would not have been nearly as much reason for consumers to believe that a third Amazing Spider-Man film would be significantly better than the second.
As for Marvel Studios, the success of Spider-Man: Homecoming continues a trend that’s run with little interruption for nearly a decade and most of that time was spent without Marvel’s most popular character. A healthy Spider-Man franchise should mean a bright future for both sides.
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